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Gardens By The Bay / Join Us / Careers & Scholarships / Scholarships

Scholars' Highlights

Name:
Darren Oh

Designation:
Senior Director (Business Development)

School of Study:
Cornell University (US)

Qualification:
Master of Management in Hospitality

On scholarship opportunities…
“I was sent to study the Master of Management in Hospitality (MMH) in Cornell University. It was a wonderful opportunity to embark on this globally recognised program that is one-of-its-kind in the hospitality industry.”

Highlights

  • Studying Overseas
    Under the Gardens by the Bay Overseas Postgraduate Scholarship, I was sent to study the Master of Management in Hospitality (MMH) in Cornell University. It was a wonderful opportunity to embark on this globally recognised program that is one-of-its-kind in the hospitality industry. The program attracts talents from all over the world and allows you to gain access to the school’s exclusive global network of alumni and professional connections. What I like most is how the school brings in professionals to share their experience and insights. It allows the students to gain deep, alternative perspectives on the hospitality field as well as on evolving trends.

    Bringing Knowledge Home
    My work focuses on the sales and marketing of the conservatories and our unique venues to generate revenue for the Gardens. To acquire and bring back some of the best practices in this field, I self-directed my post-graduate program to straddle on two course concentrations: Marketing Management, and Operations and Revenue Management.

    In Marketing Management, one of the subjects I liked most was Emerging New Media. In the USA, digital media is moving very fast and many start-ups have leveraged this new phenomenon. When I was in New York, I learned about Uber, an alternative transportation service made possible by the popularity of smart phones. Within a year or so, it had expanded into Singapore as well as many other cities around the world. That's how swift information technology can change the global business landscape! We have to constantly adapt, upgrade our skills and move fast to capture emerging markets and keep pace with global developments.

    While Gardens by the Bay is registered as a charity and can receive sponsorship, a large part of our expenses to upkeep the Gardens and run programmes for the public is financed by how well we have been generating revenue streams from various sources. At Cornell, I learned how hotels and restaurants manage pricing in tandem with changing capacity and peak periods. Big data analysis as a tool can also help you set your business policies and maximise your yield. Although we are operating a garden, I see transferrable applications of some of these business principles across different domains.

    Working in a World of Wonder
    As the head of Business Development, I spearhead key business activities, including the sales of Conservatories tickets, hiring of Events Venue and F&B leasing to meet revenue targets set for the Gardens. Sales and Marketing activities include business negotiations with local travel agents, marketing outreach to overseas’ tour wholesalers through sales calls, STB campaigns and trade events. I also manage existing sales accounts and open up new channels and markets to ensure sustainable growth. Part of what I do includes overseeing the coordination and collaboration amongst GB departments to drive sales and improve business performance.

    People ask me how it is like working in a world-class Eden of Singapore. Isn't it a wonderful feeling to walk into a lush and beautiful garden every morning for work? It is so rejuvenating, as opposed to the office building I used to work in. Seeing people having a good time in the Gardens, whether they're admiring our flower and plant displays, enjoying a meal, attending an event or simply taking a stroll, fills me with a great sense of accomplishment.

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Singapore 018953
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